Month: March 2023

VICARIOUS LIABILITY

The principle of vicarious liability stipulates that an employer is vicariously liable for all the delicts that are committed by his or her employee during the course and scope of their employment. It should be highlighted that independent contractors do not fall under the ambit of employees and as such employers are not vicariously liable for their actions as they are not committed during the course and scope of their employment.

This principle is applied because the employer retains the services of the employee and gains significantly from the works of the employee and as a result is in a much better financial position than the employee to compensate where a wrong has been committed.

The employee may also be accountable for his or her own wrongdoing in the event they went on a frolic of their own and were not acting within the scope of their employment, but in actuality, the employee is rarely sued because they typically lacks the financial means to cover damages.

REQUIREMENTS

The requirements for vicarious liability are that;

  • the delict is committed by an employee who is in the employ of the employer and not an independent contractor; and
  • the employee commits the wrong during the course of his employment.

It should be noted that it is not enough that the employee committed the offense during regular working hours. The employer will not be held responsible if the employee acts only in his or her personal interest and outside the scope of their employment with that company.

REASONING

The doctrine is justified and upheld for the reasons that are listed below;

  • The employer should fairly be held liable for any losses made throughout the course of the business if he or she or it hires people to further his her or its own economic interests;
  • Since the employee frequently lacks the financial means to make restitution, the employer is typically in a much better financial position to compensate the injured party; as a result, it is unfair to demand that the employee makes restitution for a wrong committed while performing work for the employer;
  • By purchasing insurance, spreading the cost to customers and raising the price of goods or services, the employer, which is frequently a sizable business, is far better equipped to bear losses of this nature (i.e. the employer can afford insurance whereas the employee often cannot);
  • By telling employees what to do, an employer increases the possibility that those employees will injure others while also having the power to regulate their behaviour.

The above-cited sentiments were deduced from the case of Mungofa v Muderede & Ors[1]. In the event that the employee of a service provider that you engaged acted negligently, please feel free to engage our team that will assist you accordingly. For all your litigation needs please do not hesitate to contact our team and make an appointment with us.

This is for general information purposes only.  

[1] HH-129-03.

Marketing Agreements

A marketing agreement may be defined as a legally binding agreement that defines the relationship between two parties – a business or sole traders and a party providing marketing services (marketer), which can be a marketing agency or an individual. Such an agreement is premised on the payment of a certain sum of money agreed upon by the parties in exchange of the promotion of the goods or services of the other party to the contract.

As we embrace technology and the digital world, most companies are shying away from the olden ways of marketing their products and resorting to using well known musicians, actors and socialites to advertise and market their products. Some of these celebrities refer to themselves as brand ambassadors and as such companies need to have agreements in place with such individuals.

The marketing contract regulates the conduct of the parties as well as states the expectations of both parties. Depending on the celebrity selected and the product being sold, companies tend to look for a face that clicks with their target market and has a decent social media presence, as the world is moving toward technology. The more social media followers (Facebook, Instagram and Twitter one has the more their chances of an endorsement to market one’s products.

One may note that such an agreement is legally enforceable where it is properly executed and abides with the principles of contract law as well as the provisions of the law in general.

ESSENTIALS OF A CONTRACT OF THIS NATURE

Most Marketing agreements tend to contain the following information:

  1. Clearly identified parties (names, surnames, identity particulars and company registration numbers amongst other information).
  2. The term (duration) of the contract – parties can highlight when the contract commences and when it ends.
  3. The agreement must clearly state the services to be provided by the marketer – in the event that it is posts, short drama, song or anything else that promotes the business, it must be clearly stated and quantified.
  4. Duties and obligations of all the parties to the agreement.
  5. Fees payable to the marketer.
  6. Warranties – clause where parties guarantee that they have the capacity and authority to enter into the agreement.
  7. Indemnification
  8. Confidentiality clause – in the event that some trade secrets are discovered by the marketer the other party should be assured that their trade secrets should remain unknown to their competitors. Breach clause – that will cater to what happens in the event that the parties do not uphold or adhere to their respective roles and functions.
  9. Applicable law – In the event that intellectual property is created ownership must be established.
  10. Jurisdiction – in the event of a dispute arises that cannot be resolved by the parties.

The items listed above are not exhaustive but are formulated to give the reader of the essence of a marketing agreement.

For all your contracts please feel free to contact our team that is ready to advise accordingly and assist with drafting your agreements.

 

This is for general information purposes only.